Nancy Murr

For years, Safeco Insurance turned to Pentagram and Nancy to create promotional campaigns for their annual employee incentive programs. These weren’t incentives of the $10 Starbuck’s gift card variety. These were of the “luxury cruises around the Mediterranean and week-long sojourns to Barcelona” variety. The campaigns included elaborate, oversized booklets highlighting the destinations, teaser posters and more than half a dozen reminder postcards mailed throughout the year.

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